Jaipur Rugs Wins European Product Design Award for Artisan Originals Design
Weaver couple, Parvati and Bagchand from Kekri village in Rajasthan defeated global design houses to win the prestigious European Product Design Award, 2019 for their rug Sawan ka Lehariya - woven and conceptualized by them together.
The rug is a part of the Artisan Originals collection under which weavers become the designers of their own rug. This collection experiments with the originality of rural craftsmen and nurtures their creative potential, which is unexplored at the global stage.
This rug is a beautiful story of the chemistry between the couple who started off by weaving two very different designs on the rug. While Parvati designed lehariya patterns on the rug, Bagchand was making diamond like motifs in a very systematic manner.
Initially, Bhagchand insisted Parvati to imitate his design, but Parvati refused to follow him and kept designing her own thing. As the rug progressed, the couple's neighbors saw the design and prefered Parvati's design more. Following that Bhagchand took cues from Parvati's design and both of them started weaving the lehariya pattern. "All the credit for this rug goes to my wife. If it wasn't for her, this rug wouldn't have looked so beautiful", says Bhagchand with a smile.
About the European Product Design Award
The European Product Design Award was created to recognize the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations. We reward the strategic thinking and imagination which goes into making a great product. Farmani Group assembled European Product Design Award to bring attention to international product
design and promote the winning designers to the prominent audience in Europe.
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