Instagram collaborates with Swiggy, Zomato for food ordering
The photo-sharing app Instagram will now make it easier for its users to order food through its platform. The company announced that it has partnered with food-delivery giants Swiggy and Zomato to help small restaurants survive and establish themselves during the ongoing coronavirus crisis. Instagram launched a special food order stickers to enable users to order food.
The small-scale business can share newly launched food order stickers by Instagram on their Stories, which would allow users to just tap on it and place an order through Swiggy or Zomato. "We want to do our part in helping small businesses stay open, keep in touch with customers, and be informed on how to navigate this crisis. For the food industry in particular, we're rolling out the food order sticker, which will aid order discovery and spur engagement, and we're glad to have partnered with Swiggy and Zomato for the same," Nitin Chopra, industry head, e-commerce and retail, Facebook India said in a statement.