Click to WhatsApp messaging button at the moment are rolling out in Facebook ads

The other trend to note here is that WhatsApp has been working on a way of creating more specific business accounts for some time now. Most recently, it's posted some more information on its help pages about how business accounts will be verified, confirmed or unconfirmed - although it has yet to roll out any specific products or pricing tiers that speak to these three statuses.

The new button ad-unit is also similar to the click-to-Messenger ads that Facebook previously rolled out.

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